MARK MORALE
portfolio
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Student Activation

SANTA MONICA COLLEGE ALUMNI ASSOCIATION

Brand development. Art direction and production. Print, digital, merch, events.

The PROUD TO BE SMC mantra, the SMC Everywhere event, and the SMC Everywhere transfer buttons provide the narrative for the mission of identifying SMC alumni anywhere in the world.

The PROUD TO BE SMC mantra, the SMC Everywhere event, and the SMC Everywhere transfer buttons provide the narrative for the mission of identifying SMC alumni anywhere in the world.

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Web site and email newsletter provide content as well as invitation for membership and participation. Digital banner ads and announcements keep the content relevant and interactive.

Web site and email newsletter provide content as well as invitation for membership and participation. Digital banner ads and announcements keep the content relevant and interactive.

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Students see themselves in these SMC alumni success stories.

Students see themselves in these SMC alumni success stories.

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The Distinguished Alumni campaign reveals alumni in successful and influential roles locally and around the world.

The Distinguished Alumni campaign reveals alumni in successful and influential roles locally and around the world.

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The annual Distinguished Alumni Awards.

The annual Distinguished Alumni Awards.